KNOXVILLE, Tenn.—Last week, Pilot Company announced it will offer a one-time, $75 incentive to team members who choose to get a COVID-19 vaccine, reports the Times Free Press. The offer is available to all Pilot Company hourly team members, professional drivers and general managers in the United States and Canada.
"Our team members and drivers have been on the front lines keeping our travel centers going and the economy moving since the start of the pandemic," said Shameek Konar, CEO of the Knoxville-based chain. "Now, as the COVID-19 vaccine becomes more available, we hope to make it easier for our team members who choose to get vaccinated."
Pilot Company is not mandating the vaccine, but the company encourages employees to get vaccinated based on the advice of their primary care physician.
As NACS Daily reported last month, a Blackhawk Network survey that found more than two-thirds of U.S. respondents said they’d accept a monetary incentive ranging from as little as $100 to as much as $1,000 or more to get the vaccine, while one third said they would complete the vaccination process for a $100 incentive or less. The remaining third of respondents said money would not influence their willingness to get the vaccine, and the incentive of paid time off was a distant second choice.
According to a consumer behavior tracker by Numerator, gas stations and c-stores have seen a 33% bump in sales among vaccinated shoppers. NACS also recently announced support for the Veterans Coalition for Vaccination in March stating “#ThisIsOurShot”, with the goal of promoting a nationwide public service announcement encouraging all eligible citizens to get vaccinated to help society return to a healthy state of being. The call states “Don’t wait. Vaccinate.”
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