Dollar General Personalizes Training

The discount retailer is delivering targeted learning in smaller bites to employees.

April 22, 2021

Dollar General Location

GOODLETTSVILLE, Tenn.—Dollar General will start using targeted training in smaller chunks for its employees, Chain Store Age reports. The chain is tapping into the training platform and content management system from Axonify to provide customized learning and development for more than 157,000 corporate, frontline and supply chain workers.

Used by other leading retailers, Axonify will enable Dollar General to measure how training knowledge is being applied on the job, helping the retailer align employee learning with business objectives. The Axonify platform is mobile-enabled and will allow Dollar General to employ a people-first device strategy through existing systems and mobile devices. 

“In an effort to continue to innovate our training initiatives, we required a modern learning partner that offered personalized, scalable training that fits within the flow of work, engages employees and supports the business while reducing time to train,” said Lori Bremer, Dollar General vice president of talent management, in a press release. “Axonify’s frontline-forward vision was a natural fit for DG as we strive to empower our associates to deliver the very best customer experience.”

“Dollar General’s mission of Serving Others, and thereby serving its employees, is absolutely commendable and we are proud to further support that mission as a critical partner,” said Carol Leaman, co-founder and CEO of Axonify, in a press release. “Whether onboarding a new sales associate, rolling out a new technology or product, or communicating company policies, a modern approach to training that evolves from a one-size-fits-all method is critical for today’s frontline employees.”

Axonify focuses on frontline training that delivers personalized, bite-sized bursts of learning right in the flow of work, which frontline employees tend to like better than longer training days.

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