Halloween Is a Go

Halloween & Costume Association offers safety guidelines, and Hershey announces holiday flavors.

September 21, 2020

HERSHEY, Pa.—With trick-or-treating less than two months away, already children are getting excited for the spooky October holiday, and they’re not the only ones. The Hershey Company and the Halloween & Costume Association and Mars Wrigley and the National Safety Council have announced news that is sure to impact this year’s Halloween.

Hershey, in partnership with the Halloween & Costume Association, launched new Halloween Safety Guidelines on a new website, which brings together tools and resources to help families and communities celebrate Halloween safely. The site includes a color-coded COVID-19 risk level map—developed by the Harvard Global Health Institute—that details COVID-19 risk by county and provides ideas and guidance (aligned with the Centers for Disease Control and Prevention’s social distancing guidelines) on safe ways to celebrate depending on county risk level.

“Halloween is more important than ever this year as we navigate the new normal together and are seeking opportunities to celebrate safely. We’re inspired by the public-private partnerships and groups coming together that all have a shared value of celebrating Halloween safely,” said Chuck Raup, president of U.S. for The Hershey Company and a National Confectioners Association board member.

“We are on a mission to ensure the safest Halloween celebration possible this year and want to make sure families and communities have access to the best, up-to-date guidance that prioritizes community safety,” said Kevin Johnson, Halloween & Costume Association Chairman and Chief Excitement Officer at Elope. “The color-coded map developed by the Harvard Global Health Institute, along with our guidelines and additional website resources, can help ensure families find fun, yet safe ways to celebrate this season.”

Mars Wrigley, based in Hackettstown, N.J., will introduce a new virtual trick-or-treating app on Oct. 1, dubbed Trick or Treat Town, according to Red Tricycle.com. Users can collect “candy credits” to redeem for real candy while trick-or-treating in digital neighborhoods. The credits can be redeemed through national retail partners, online and in-store.

The virtual Halloween portal will offer Halloween fans of all ages the ability to create personalized spooky avatars, customized Halloween decorations for your in-app door and the ability to “knock”on the doors of friends and family. For kids trick-or-treating in person, Mars Wrigley has partnered with the National Safety Council to help create tips and guidance for trick-or-treating.

Even with the extra precautions needed to ensure a safe celebration during COVID-19, Halloween 2020 still promises to be a once in a lifetime experience. In fact, a Halloween like this won’t happen again for at least another 152 years. Not only does Halloween 2020 fall on a Saturday, it also happens to be a full moon AND daylight savings time, a bonus for late night shenanigan seekers. In addition to all this mystical magic, trick-or-treating also will  occur during a blue moon this year, the second full moon of October.

Looking ahead to the year-end holidays, Hershey announced new product innovations from Hershey’s, Reese’s, Kit Kat and Ice Breakers brands featuring new flavors, unique shapes and even chocolate bars kids can play with.

Next month, the candy company will debut:

  • Hershey’s Kisses Sugar Cookie candy
  • Hershey’s Milk Chocolate Build-A-Santa
  • Hershey’s Cookies ‘N’ Creme Build-A-Snowman
  • Reese’s Peanut Butter Nutcrackers
  • Reese’s White Elephant
  • Reese’s Miniatures Mega Cane
  • Kit Kat Duos Mint + Dark Chocolate Snack Size
  • Ice Breakers Snowman Bottle Pack Gum.

“We are excited to deliver new, interactive and innovative treats from HERSHEY’S, REESE’S, KIT KAT® and ICE BREAKERS brands this year, all dressed up for the holidays,” said Michael Reese, senior brand manager, Hershey holiday team. “This portfolio is one of the largest holiday offerings we have ever created, and we are excited to be introducing the 10th limited edition holiday HERSHEY’S KISSES variety with the new HERSHEY’S KISSES Sugar Cookie candy, giving consumers the most exciting flavor profiles and festive options to choose from.” 

Coronavirus Resources

NACS has compiled resources to help the convenience retail community navigate the COVID-19 crisis. For news updates and guidance, visit our coronavirus resources page.