Walmart and Target to Compete With Amazon Prime Day

Both retailers have scheduled big online sales to coincide with Amazon’s event.

October 08, 2020

ALEXANDRIA, Va.—Amazon’s Prime Day won’t be the only major sales event in October. This week, Walmart and Target both announced plans to conduct independent online events, which happen to run on the same days as Amazon’s, reports CNET.

Amazon Prime Day will be held Oct. 13-14. Walmart has announced that its “Big Save” online sale will run Oct. 11-15, and Target will hold its “Deal Days” event Oct. 13-14.

Walmart reports it will offer Black Friday-like savings on thousands of items, including electronics, toys, beauty items and more. Free two-day shipping will be available on some orders over $35, although other orders may be eligible for free next-day delivery or in-store pickup. 

Target promises big savings on the same type of products and is offering contactless drive-up and order pickup on many deals. Some merchandise will be eligible for same-day delivery via Shipt. 

In addition, select deals also will be available on Target’s website starting Oct. 5, and the retailer plans to offer Black Friday pricing all November. The chain said it will extend its price-match guarantee beyond 14 days for items that are “Black Friday deals” Nov. 1-Dec. 24. 

Amazon’s Prime Day is usually held in mid-July, but the shopping event was delayed this year due to the pandemic. The new Prime Day dates could impact holiday shopping, with customers potentially buying gifts earlier than usual.