What the Convenience Industry Needs Right Now

The NACS Crack the Code Experience starts Monday—learn more about this unique opportunity.

October 30, 2020

ALEXANDRIA, Va.—The NACS Crack the Code Experience begins on Monday, offering attendees a unique opportunity during the five weeks of the program to engage with others in the convenience community. “Our industry depends on NACS for knowledge and connections,” said Allison Dean, NACS retail membership manager, during a “NACS 2020 Crack the Code Experience Buyer Preview” webinar. “We were going to do whatever we could to deliver that safely and conveniently.”

With the cancellation of the 2020 NACS Show due to COVID-19, the NACS team created an all-virtual experience: The NACS Crack The Code Experience. The experience, Dean said, “uniquely accomplishes what the industry needs right now.” While some elements will be familiar to previous NACS Show attendees, the entire program was designed with busy retailers in mind.

What’s Different?

A major change from the Show is the length. Rather than four, jam-packed days, the Crack the Code Experience (CTCE) is spread out over five weeks. “We wanted to give attendees options to experience the event on their own terms,” Dean said.

No Education Sessions overlap, and all sessions are available to be viewed live and through an encore presentation that same week. In addition, all sessions will be archived for viewing on demand through the end of 2020. Each week will have new content and spotlight programs that highlight different areas of the convenience store industry.

“Being able to consume these things in our own time is really fantastic,” said Jared Scheeler, CEO of The Hub Convenience Stores and former NACS Member Services Committee chairman.

CTCE‘s key areas include:

  • 50+ Education Sessions
  • Spotlight Themes
  • Showrooms/Exhibitors—more than 200 exhibitors representing more than 800 brands have signed up.
  • Cool New Products—more than 2,700 products have been uploaded into the online marketplace.
  • Networking Events

The daily schedule includes three Education Sessions, plus new Spotlight Sessions—mini-general sessions—Mondays, Tuesdays and Wednesdays. “Watching live gives attendees that interactivity with the speaker, and we can watch on encore with interaction with other attendees. On-demand is simply viewing the recording without interaction,” Scheeler said.

Education Sessions can be searched by keyword or week, as well as by topic. “And we’ll keep the on-demand catalog available through the end of the 2020,” Dean said.

CTCE also offers evening events with top industry leaders on topics such as CBD, safe food handling and wine tasting.

“No matter the trade show, there will be a lot to take in,” Scheeler said. “This year, technology is coming to the forefront. I want to sift through the noise and CTCE will help me find out what our customers really want [in terms of technology].”

Watch the recorded webinar, “NACS 2020 Crack the Code Experience Buyer Preview” for a more full understanding of the CTCE experience. The NACS Crack the Code Experience runs November 2 through December 4, 2020, and will feature 24/7 access to forward-looking ideas and insights, plus innovative new-to-channel products and strategic connections.

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