Cracking the HR Code

Education sessions feature advice from Maverik, Caseys, 7-Eleven and others on how to navigate the industry’s labor challenges.

October 28, 2020

ALEXANDRIA, Va.—Are you making the most of your employees? Do they understand your company mission? Are they committed to providing stellar customer service? Having a good employee engagement strategy, including onboarding, recruiting, retaining and diversity, is essential to retail success. Several education sessions focus on human resources during the NACS Crack the Code Experience, which starts this coming Monday.

The three-part Moments that Matter: Recruiting, Onboarding, and Retaining Employees explores opportunities to create Moments that Matter during the recruiting process (Part 1), the onboarding phase (Part 2) and retention efforts (Part 3). Moderated by Kim Lazerus, vice president of human resources at Maverik, Inc., speakers include Aaron Rolka, recruitment evangelist for employee insights at Indeed; Bob Huebner, president and founder of 200Mark Consulting; Kevin Engle, training director at Maverik, Inc.; Matthew Stephenson, director of learning and development at Casey’s General Stores, Inc.; and Renzo Bassanini, executive director of field HR for RaceTrac Petroleum, Inc.

Forging a Path for Women Leaders helps retailers recognize the valuable role women play in the convenience industry. Part 1 focuses on ideas to improve gender diversity within your company, while Part 2 provides guidance for advancing your career in a pandemic as well as advice for supporting and advocating for female colleagues. Moderated by Erin Pressley, NACS vice president of education and media, a panel consisting of Julie Jackowski, chief legal counsel and corporate secretary for Casey’s; Polly Flinn, president of GetGo Café+Market and executive vice president of Giant Eagle; Elizabeth Pierce, president of Applegreen USA South East for Applegreen PLC; and Melanie Isbill, chief marketing officer for RaceTrac Petroleum, Inc.; will also answer questions from attendees about female leadership.

Are you searching for advice on how to talk about race? Then attend Inclusion & Diversity: Having Difficult Conversations. Stephanie Piimauna, director of inclusion and diversity for Gilead Sciences, will share how to start talking about race within your team in a way that builds everyone up.

Navigating the Current Labor Landscape tackles what job seekers want when returning to work or continuing to work. Chris McKinney, director of human resources for Victory Marketing, LLC; Amanda Norred, HR manager for St. Romain Oil Company, LLC; and David Massey, senior director of talent acquisition and workforce management for 7-Eleven, Inc.; will discuss how they pivoted their hiring strategies during the pandemic.

Motivating and Protecting Your Frontline provides key strategies for supporting team members in the midst of uncertainty. Matt Spackman, senior vice president of grow people for Kum & Go, L.C.; Paul Shore, chief people officer for Pilot Travel Centers LLC; and Sherri Hart, vice president of total rewards for Casey’s; discuss safety, motivation and how retailers have been supporting associates in these difficult times.

View the full education lineup and filter sessions by topics, including filters such as: Category Management, Customer Experience, Foodservice, Fuels, Government Relations, HR/Labor, Marketing, Operations, Professional Development, Small Operator, Supplier and Technology.

Each Crack the Code Experience education session will be available in three ways: live, encore and on-demand. 

The NACS Crack the Code Experience runs November 2 through December 4, 2020, and will feature 24/7 access to forward-looking ideas and insights, plus innovative new-to-channel products and strategic connections. There’s still time to register for your own Crack the Code Experience!

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