PHILADELPHIA—This week, a New Jersey customer won Wawa’s coin sweepstakes—a year’s supply of free Wawa Shortis, the Philly Voice reports. Steven Leventhal brought in more than $300 worth of coins, including $100 in dimes, during the contest period of August 31 to October 1. Retailers have been begging customers for coins because of a national shortage of pennies, nickels, dimes and quarters.
“I came in the [Monroe Township, N.J.] store and saw the sign that they needed change, so I had a lot of change at home and I decided to bring it in,” Leventhal said. “I met Bill, the GM, who took the change and responded with, ‘we need dimes.’”
The contest required customers to bring in at least $5 of rolled coins per raffle ticket. The chain exchanged the coins for paper money, plus gave the customer a free fountain drink, coffee or ICEE.
“Wawa launched the 'Shortis for a Year Sweepstakes' as a fun way for customers to help out during the national coin shortage and ultimately ensure that everyone who shops at our stores still had a positive transaction despite the coin shortage crisis,” said Jason Read, director of store operations at Wawa. “While many retailers faced the same struggles we did, we’re grateful to hoagie fans like Steven who responded to our request for help, and now in turn we can help brighten his year with 365 Shorti hoagies!”
For more on the coin shortage, read the cover story “Change Management,” in the September issue of NACS Magazine.