Get Up to Speed on All Things Cannabis

The NACS Crack the Code Experience is your go-to place for learning the ins and outs of selling CBD products.

October 23, 2020

ALEXANDRIA, Va.—Are you confused about how to stock and sell cannabis and CBD-products? Then come to the NACS Crack the Code Experience for a crash course in all things CBD-related. Here’s a sampling of the educational sessions dedicated to CBD.

Canna-venience Case Studies, LIVE on November 9 at 12:30 p.m. ET, will feature Tyla Vercollone, project manager at VERC Enterprises, and Paul Crozier, category manager-tobacco at Sheetz Inc., who will share what has worked with CBD in their stores and what didn’t. They’ll also discuss how they added CBD to their product mix and what’s on the horizon for cannabis in convenience. Melissa Vonder Haar, marketing director for ISEE Store Innovations LLC and a cannabis writer, will moderate the discussion.

CBD-infused Foodservice: History of Hemp (part 1 of 3), LIVE on November 9 at 11:30 a.m. ET, will provide a historical overview of the use of hemp in all its forms, along with the benefits of hemp. Mike Efting, president of Viachem Ltd., and Russ Cersosimo, founder/managing partner of Hemp Synergistics, will also describe the three most popular types of CBD: isolate, full and broad spectrum.

CBD-infused Foodservice: Legal and Regulatory Status of Hemp/CBD (part 2 of 3), LIVE on November 10 at 11:30 a.m. ET, will focus on the legal and regulatory status of hemp and CBD. Mike Efting, president of Viachem Ltd., and Jonathan Havens, partner with Saul Ewing Arnstein & Lehr, will offer insights on the risks associated with offering CBD-infused items, the extent to which regulators are currently enforcing rules and guidelines, and on the 50-state patch work of regulations.

CBD-infused Foodservice: Consumer Trends in the Sale and Use of CBD (part 3 of 3), LIVE on November 11 at 11:30 a.m. ET, will give consumer insights into the sale and use of CBD and hemp. Mike Efting, president of Viachem Ltd., and Kristen Nichols, editor of Hemp Industry Daily, will share data provided by Nielsen and the Brightfield Group to help retailers better understand who is buying these products and what exactly consumers are buying.

Cannabis in the Age of COVID, LIVE on November 12 at 11:30 a.m. ET, will explore where state and federal proposals stand for both adult-use marijuana and hemp-derived CBD. Moderator Melissa Vonder Haar, marketing director for ISEE Store Innovations LLC, and Jonathan Havens, partner with Saul Ewing Arnstein & Lehr, will also discuss what’s in store for the cannabis industry as the country continues to respond to COVID-19.

View the full lineup and filter sessions by the track that relates to your role in your organization: Category Management, Customer Experience, Foodservice, Fuels, Government Relations, HR/Labor, Marketing, Operations, Professional Development, Small Operator, Supplier and Technology.

Each Crack the Code Experience education session will be available in three ways:

LIVE—The session will launch for the first time. Speakers will be on deck to answer questions during and after the presentation through the chat function.

ENCORE—Sessions will be played identically as they were when launched LIVE, at a second scheduled time, except speakers will not be present to answer questions. The benefit of this format is that numerous persons will be experiencing the content together synchronously, with the ability to chat.

ON DEMAND—Within a week of the LIVE and ENCORE sessions, session recordings will be made available to all attendees to view any time they like. Access to these recordings will last through the end of 2020.

The NACS Crack the Code Experience is a five-week digital experience and curated marketplace connecting convenience retail buyers and sellers from around the globe. Running November 2 through December 4, 2020, it will feature 24/7 access to forward-looking ideas and insights, plus innovative, new-to-channel products and strategic connections. There’s still time to register for your own Crack the Code Experience! Register today!

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