Walmart Unveils Digital Store Design

The company will redesign nearly 1,000 stores with the airport-inspired concept.

October 02, 2020

BENTONVILLE, Ark.—Walmart has tested a new, airport-inspired, digitally-enabled store design that it will roll out to nearly 200 locations by January 2021, Chain Store Age reports. The new design will be in almost 1,000 stores by the next fiscal year.

The retailer will “continue to get customer and associate feedback and evolve the design accordingly,” said Janey Whiteside, executive vice president and chief customer officer for Walmart.

The new design has updated signage that echoes the Walmart app icon. A big blue arch designates the order pickup area in parking lots. Customers entering the store see a store directory and signage encouraging them to use the Walmart app while shopping. “By creating a system that acknowledges our app navigation from beginning to end, we create an optimized omni experience for both customers and associates,” Whiteside said.

The retailer borrowed from airport wayfinding systems for inspiration on directing shoppers. “We developed simple yet thoughtful designs to replicate these navigation efficiencies, which will help us move customers through the store more quickly,” Whiteside said.

The new store also revamped its product layout to include in-store sections for baby products, toys and electronics, among other departments. “We’re always listening to our customers and innovating our in-store, online and mobile experiences to meet and exceed their expectations," Whiteside said.

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