QUINCY, Mass.—Ahold Delhaize will remodel around 60 more Stop & Shop U.S. locations next year, compared to just 31 this year, Chain Store Age reports. Remodeled stores have performed very well, with sales hitting the company’s projections.
The company also announced new initiatives to pivot its U.S. chains as leaders in online. Currently, Ahold’s U.S. stores have a 90% reach to households in their markets with click-and-collect and home delivery, with a 70% for same-day delivery. Ahold U.S. chains include Food Lion, Giant Food (of Landover), Giant Food Stores (of Carlisle), Hannaford and Stop & Shop.
This year and into 2021, Ahold indicated its intent to add to its online capacity by close to 100% in the United States. That would double the company’s current curbside pickup count to close to 1,400 U.S. locations next year.
During first quarter 2021, the Giant Company will run a pilot on a new subscription program with an annual membership of less than $100. The program includes preferential delivery times and an improved value proposition to increase loyalty and customer engagement.
Ahold will also tackle its U.S. supply chain by gradually moving to a self-distribution model starting in 2023. In addition, the company will debut 1,500 to 2,000 more private label products in the United States next year, adding to its 15,000 private label items.
“We continue to adapt to changes we are seeing in consumer shopping patterns and behavior,” said Frans Muller, president and CEO, Ahold Delhaize. “Over the coming years, we will invest in our business to solidify our position as an industry-leading local omnichannel retailer and increase our share of the consumer wallet.”