LONG BEACH, Calif.—United Pacific is working with KushCo, a provider of ancillary products and services to the legal cannabis and CBD industries, to curate and launch CBD “wellness centers” across 350 of its gas station and convenience store locations in the Western U.S. beginning next month.
United Pacific has stores across California, Colorado, Nevada, Oregon and Washington, offering motor fuels under the 76, Conoco, Shell and United Oil brands, and convenience items through the We Got It! Food Mart, My Goods Market and Circle K brands.
“We look forward to teaming up with KushCo to expand our CBD offer by introducing additional brands and meeting our customers’ needs,” said Bill Mullen, United Pacific’s president, Retail. “We have been excited about our customers’ response to our initial offer that we introduced in 2019. The introduction of wellness centers will solidly position United Pacific in this new and evolving category.”
The wellness centers will offer hemp-based products in line with each state’s cannabis laws, KushCo said. The wellness centers will feature seven of KushCo’s CBD client brands, including: Willie’s Remedy, Social CBD, PureKana, Leafwell Botanicals, JustCBD, Higher Frequencies and B Great. With 53 different SKUs across the sets, encompassing full-spectrum CBD, broad-spectrum CBD and CBD isolate, United Pacific will offer consumers a wide array of product offerings. All products featured in the wellness centers will be produced from hemp and contain 0.3% or less THC, in compliance with federal law.
Nick Kovacevich, KushCo’s co-founder, chairman and chief executive officer, said “Over the past year, we have made significant inroads into the burgeoning CBD market despite regulatory and COVID-19 related headwinds that have impeded growth potential. The United Pacific collaboration represents a massive new footprint for our brands and will provide an opportunity to meaningfully connect with millions of consumers annually. We will provide United Pacific’s store management team with the training and knowledge needed to position their CBD Wellness Centers for success.”
The NACS Crack the Code Experience, which runs through December 4, offers a multifaceted look at the cannabis category. Education sessions such as “Canna-venience Case Studies,” “CBD-infused Foodservice: History of Hemp,” “CBD-infused Foodservice: Legal and Regulatory Status of Hemp/CBD,” “CBD-infused Foodservice: Consumer Trends in the Sale and Use of CBD” and “Cannabis in the Age of COVID” go over essential knowledge retailers need to know as they enter this new and emerging category. Register now and get access to these sessions on-demand, along with 50+ education sessions, virtual showrooms and online networking within the convenience and fuel retailing industries.