Yesway ‘Hospitality Heroes’ Mask Up for Safety

Outstanding employees are rewarded for great customer service.

November 17, 2020

FORT WORTH, Texas—Yesway has expanded its Hospitality Heroes program throughout all of its Yesway and Allsup’s convenience stores, the company announced. The Hospitality Heroes program recognizes and honors the outstanding service and commitment of essential team members, who are on the front line every day.

Yesway and Allsup’s staff members who show compassion in their interactions with customers, follow company guidelines, remain positive under pressure, drive sales, keep stores clean, resolve service issues and, most importantly, wear masks while engaging with customers, are being declared Hospitality Heroes, a recognition that comes with a financial reward. 

“We take great pride in our organization, and that pride is reflected in how we interact with one another and especially our customers,” said Tom Trkla, chairman and CEO, Yesway. “We also recognize that to live up to the promise of excellent customer service, we must work as a team. We must hold each other accountable and keep each other safe. Especially during these challenging times, the spirit of teamwork affects the lives of fellow coworkers, customers, and of course, our loved ones at home. That is why our exceptional Hospitality Heroes at Yesway and Allsup’s ‘Mask Up’ for country, community and family every day.”

Yesway and Allsup’s customers are invited to nominate deserving team members as Hospitality Heroes at or

Yesway has 402 stores located in Texas, New Mexico, South Dakota, Iowa, Kansas, Missouri, Wyoming, Oklahoma and Nebraska, including the 304-store Allsup’s Convenience Store chain. The chain plans to grow its portfolio to over 500 convenience stores over the next several years.

For an inside look at the marriage of Yesway and Allsup’s, read “Leave the Tech, Take the Burrito” in the November issue of NACS Magazine. Read the entire issue for free as a digital pdf here.

The NACS Crack the Code Experience, which runs through Dec. 4, yesterday featured the education session “Motivating and Protecting Your Frontline,” focusing on innovative tips for motivating employees during uncertain times. The encore presentation will be on Friday, November 20. Those registered for Crack the Code may go back and listen to the session any time between November 21 and the end of the year. Register now and get access to these sessions, along with 50+ education sessions, virtual showrooms and online networking within the convenience and fuel retailing industries.

Coronavirus Resources

NACS has compiled resources to help the convenience retail community navigate the COVID-19 crisis. For news updates and guidance, visit our coronavirus resources page.