The Coolest Products of 2020

Discover hundreds of new products, from the largest suppliers to some exciting new entrants.

November 16, 2020

ALEXANDRIA, Va.—The interactive Cool New Products Showroom, part of the five-week NACS Crack the Code Experience, features 77 exhibitors and more than 165 products.  Retailers use the “favorite” button to vote for the best products in each category, and these picks are automatically tallied to produce the top 10 Cool New Products.

This past week’s top 10 (based on votes from retailers) as of 4 p.m. Friday, November 13, were: 

  1. RockitTM Apple Tubes—Rockit Global
  2. smoodi—Smoodi, Inc.
  3. Flav-R 2-Go® Locker System—Hatco Corporation
  4. MultiShelf—iSEE Store Innovations, LLC
  5. Wholly® Homestyle Guacamole & Chip Snack Cup 9/2.8 oz—MegaMex Foods
  6. Roltini Singles: Mozzarella & Pepperoni—Volpi Foods
  7. J&C Banana Crinkles—Organic or non-Organic—Eurocan Trading
  8. Reese's Big Cup stuffed with Pretzels—The Hershey Company
  10. Supreme Stuffers® Individually Wrapped Filled Bagel Twists—J&J Snack Foods 

NACS Daily will report on the updated Top 10 Cool Products each Monday.

For even more new products, don’t miss two upcoming webcasts—broadcast live this week and each under 20 minutes—that feature category trends and new product introductions of some of the hottest new items to hit c-store shelves. Presented with highlights from NACS State of the Industry (SOI) data, these webcasts will ensure you have the latest and greatest products on your store shelves this fall.

Tuesday, November 17 at 2 p.m. EST

Cool New Products: Top Category Trends

Featuring candy & snacks, beverages, HBC/GM/Hemp/CBD 

Despite a shift toward indulgent snacking in the early stages of the pandemic, consumer interest in clean-label, better-for-you and functional snacks remains strong. According to NACS SOI data, total in-store sales of salty snacks increased to nearly $80,000 per store annually in 2019.  Packaged sweet snacks contributed a total of $41,000 per store annually, and alternative snacks contributed an average of $27,500 per store annually. For more, register today.

Thursday, November 19 at 2 p.m.

Cool New Products: Store Safety/COVID and Technology

The health and safety of your employees and your customers is priority No. 1. Since March, you’ve been implementing time- and cost-intensive virus mitigation protocols and reevaluating how you approach and respond to the COVID-19 threat every day. In addition, you’ve likely learned the critical importance of technology during these times to help you navigate swiftly changing consumer needs. For some new ideas—and new partnerships—to help you continue to navigate this disruptive time, register for this webinar today.

If you missed the Foodservice webinar, you can still watch it—and the latest foodservice products to tempt consumers.

And for still more Cool New Products across all categories, visit

You can still access the NACS Crack the Code Experience, which runs through December 4. Attendees can select from among more than 50 education sessions and have around-the-clock access to innovative product showrooms.