Ideas 2 Go: Focus on Healthy Offers

Alltown Fresh pivoted its business to serve the community and continue delivering healthy foods.

May 05, 2020

ALEXANDRIA, Va.—In the NACS Ideas 2 Go segment, “Healthy Offers,” Alltown Fresh in Plymouth, Massachusetts, showcases the retailer’s relatively new concept around healthy and fresh-prepared foodservice, exceptional store design, supporting the local community and focusing on the customer experience.

The 4,800-square-foot store incorporates classic hardwood signage, exterior and interior seating, an open grill for fresh made-to-order food items, kiosk ordering, a variety of organic self-serve beverages, smoothies and artisan bakery items, as well as a wide selection of grab-and-go favorites and healthier packaged alternatives.

Since Ideas 2 Go made its debut at the NACS Show in October 2019, Alltown Fresh quickly shifted its daily operations in response to the COVID-19 crisis in as little as two months.

The retailer has been taking additional measures to enhance its ongoing commitment to the health and safety of its employees and customers. Like most essential businesses in the convenience retail space, Alltown Fresh is following proactive and precautionary measures by implementing additional sanitation procedures for high-contact surfaces inside the store and at the pump, ceasing food sampling and the use of reusable mugs and going above and beyond its already-high standards of food-safety procedures.

Alltown Fresh has expanded the ability for customers to place orders for curbside pickup at all locations. Delivery is also available through Grubhub. For at-home meal solutions, customers can pick up pre-assembled meal-prep kits. Orders placed before noon are ready by 5 p.m. for curbside pickup. And for those who can’t make it to the grocery store, Alltown Fresh is offering Fresh Crates available in three options: fresh produce, meat or pantry staples from local purveyors.

A large part of the Alltown Fresh concept is based on being a good neighbor and giving back to the communities in which the team lives and works. Beginning in April, Alltown Fresh has been donating fresh, individually wrapped sandwiches, salads and quinoa bowls for health-care workers and first responders in Massachusetts and Connecticut through the brand’s new One for One program.

When employees began suggesting different ways to give back to those in the community working on the front line of this pandemic crisis, the seeds for the One for One program were planted, a new initiative built on the foundation and idea that guests would also like to be part of the solution.

“Watching the current COVID-19 crisis unfold, we immediately started thinking about how we could help,” said Eric Slifka, CEO of Global Partners. “I can only imagine the amount of stress and pressure on our medical first responders during this pandemic. At Alltown Fresh, we know the importance of nourishing bodies with healthy and nutritious foods especially, during hard times.”

Alltown Fresh offers local communities healthy, fresh food choices and made-to-order meals, including organic, natural, gluten-free, vegan, vegetarian and locally sourced alternatives. With additional medical staff being called in due to the pandemic, Alltown Fresh is working with local hospitals to ensure multiple drop-offs per week if needed.

The NACS Ideas 2 Go program captures insights from convenience and fuel retailers who are creating innovative consumer experiences by staying ahead of the everchanging retail landscape. See more from Alltown Fresh in Ideas 2 Go.

Coronavirus Resources

NACS has compiled resources to help the convenience retail community navigate the COVID-19 crisis. For news updates and guidance, visit our coronavirus resources page.