IRVING, Texas—Struggling to readapt to your day-to-day? Sounds like a job for caffeine. That’s why 7-Eleven is offering not one, but seven free any-size hot coffee cups and/or any size fountain drinks (just to be fair to those who don’t like coffee) per 7Rewards loyalty member per day through its 7-Eleven mobile app.
Not enough to get back on track? After redeeming all seven free cups, beverage-loving 7Rewards loyalty members can continue to purchase any size hot coffee for $1 or Big Gulp drinks for just 49 cents.
“While our stores work hard to ensure shopping environments are clean and safe, we know we need seven times more energy than usual to feel somewhat normal right now,” said 7-Eleven Senior Vice President and Chief Marketing Officer Marissa Jarratt, in a press release. “We know it’s hard getting back into the swing of things. So, whether it’s helping you get that cup of coffee to kickstart your day [or] dropping the price on a Big Gulp drink to cool the summer heat …7-Eleven is here to help get the ball rolling. Together, we’ve got this.”
The 7-Eleven offer is not for an average cup of joe, either. Current featured hot beverages include Seven Reserve Kenya Single Origin, a Rainforest Alliance-certified coffee, and a new White Chocolate Blueberry Crumble Steamer. The sweet and slightly tart steamer has swirls of blueberry crumbles in a creamy, white hot chocolate, which is “certifiably delightful.” 7-Eleven’s featured fountain beverages include favorites like Jarritos Craft Soda in Mandarin, the first time the popular Mexican soda has been sold as a fountain drink.
But, as with many things in life, there is a catch: While the offer will appear in most 7Rewards members’ apps as they re-emerge from isolation, customers in states, counties and cities with shelter-in-place and/or clerk-serve beverage mandates will only have access to the offer when the restrictions expire. “Exclusion isn’t really our thing, and neither is being distant,” said Jarratt. “But sometimes you have to do things you hate to protect the people you love.”
As customers battle the pandemic pitfalls, 7-Eleven has enhanced its standards and procedures for hygiene, hand-washing, sanitation, food handling and food preparation in stores, including increased frequency of cleaning high-touch surfaces. All store associates are encouraged to wear masks and gloves when serving customers. Customers are asked to practice physical distancing in stores by standing six feet away from each other in line. They also have access to disposable gloves, tissues and sanitizer stations while shopping in stores. To reinforce physical distancing, 7-Eleven has installed sneeze guards and visual floor markers at the front sales counter. 7-Eleven continues to offer contactless payment at participating stores at the register with Apple and Google Pay.
NACS has compiled resources to help the convenience retail community navigate the COVID-19 crisis. For news updates and guidance, visit our coronavirus resources page.