FreshStop Digitally Thanks Frontliners

The South African chain and their customers thank workers even while socially distanced.

June 05, 2020

ALEXANDRIA, Va.—Across the globe, workers in convenience stores stepped up to provide safe, quality service to their neighbors during the outbreak of COVID-19. To thank them for their service, South Africa’s fastest growing convenience store chain, FreshStop, took to the internet with the #ThankYoufromFreshStop campaign.

With c-stores being recognized as essential businesses during the pandemic, c-store employees traversed many new safety requirements in order to provide their customers with what they need, when they need it. From the onset of the coronavirus, FreshStop itself implemented new training, strict hygiene standards and posters with reminders to help employees provide clean environments for their customers. The installation of plexiglass, intense sanitation, use of masks and the providing of hand sanitizer for customers were all implemented to provide safe environments for shoppers.

To say thank you to their invaluable employees and the employees of other essential businesses who have worked extremely hard to accomplish so much in a short time, the campaign features photos of FreshStop employees online holding signs thanking their fellow essential workers and encourages their customers to participate as well.

“Our teams have managed to get to work under extreme conditions, keep our stores well stocked and tidy, focus on health and hygiene standards and provide top-class customer service with a smile. The campaign reflects our thanks to all our staff—from the cashiers, kitchen staff, manager and cleaners to the shelf packers and truck drivers. We want our customers and communities to know that we support every one of them, and especially our staff, during this difficult time and that we are here to lend a hand,” said Joe Boyle, director at FreshStop, in a press release.

Some of the images already online include FreshStop employees holding signs reading “Thank you for the support,” “Dankie” (a South African phrase for “thank you”), “From our hearts to yours” and “Thank you to all our essential workers.” A short poem competition is running alongside the campaign, where customers can express their feelings about the FreshStop brand and their staff to spread joy and encouragement to their employees as well.

Roxy Norman, head of digital marketing for FreshStop, said, “It has been amazing for our staff to be recognised by our customers and for it to be shared—with every entry being unique and celebrated.”