Casey's Partners With RangeMe to Reimagine Merchandising

The sourcing platform company streamlines product discovery between suppliers and retailers. 

June 24, 2020

SAN FRANCISCO—RangeMe, a sourcing platform, is partnering with Casey's to help the retailer find fresh, on-trend products. In today's fast-paced c-store environment, customers are looking for exciting, accessible offerings that can keep up with their busy lives. Through this new technology partnership, Casey's will be able to streamline and scale its current product sourcing initiatives, as well as tap into the pipeline of innovative products and leverage the industry insights RangeMe provides.

“Our diverse guest mix means we are continually looking for new products and evaluating our product mix to ensure we are aligning what's on our shelves to reflect the preferences and needs of our guests,” said Tom Brennan, chief merchandising officer for Casey's, in a press release. “By signing on with RangeMe, we are excited at the potential to strengthen Casey's as a destination where consumers know they can find the best and most relevant products at a great value.”

Operating in 16 states with more than 2,200 stores, partnering with RangeMe also helps Casey's move forward on a new strategic initiative that reimagines how its stores are merchandised. This ultimately will provide increased direct access to suppliers and products that will help them tailor their product mix and create localized assortments.

“Casey's is committed to meeting their consumers' needs through the right product assortment and is dedicated to working with brands that give their stores a strong regional impression," said Nicky Jackson, CEO of RangeMe. “With more than 150,000 suppliers on our platform, and more joining every week, there is a vast capacity to create a destination experience where their guests can come to find the products they love.”

As Casey’s continues to focus on strategic initiatives that further strengthen its reputation and better serve guests' needs, RangeMe will play a key part in helping Casey’s uncover those brands. “Creating a welcoming store environment is what keeps consumers returning,” said Jackson. “New product discovery is essential to that development. When a consumer walks in and sees exactly what they're looking for, or new brands they didn't know they were looking for, they connect with that retailer—and they can't wait to come back.”