LA CROSSE, Wisc.—Kwik Trip has come to the rescue of local dairy farmers stuck with excessive milk supplies and families in need of food during the pandemic, according to Midwest Farm Report.
When the COVID-19 lockdown occurred, schools and restaurants closed, leaving many Wisconsin dairy farmers with milk they couldn’t move. Kwik Trip heard about the problem and teamed up with State Farm Insurance to help save the milk from ruin and get it to people who could use it.
First, Kwik Trip processed the milk in its own dairy plant. Then, 300 State Farm agents handed out 54,000 vouchers for free gallons of milk to people in need. Vouchers also were made available to local food banks for distribution.
“The family then takes the voucher from the food pantry or the agent and goes to the Kwik Trip to get that milk,” said John McHugh, director of public relations, Kwik Trip. “Part of our mission at Kwik Trip is to make a difference in the lives of others. Teaming up with State Farm helps our communities and our local dairy farmers in a special way in these challenging times.”
Together, State Farm and Kwik Trip have contributed more than $120,000 to this project. The program also did double duty. June is Dairy Month in Wisconsin, a time when local farmers invite the public to visit their facilities.
“Many of those farmers host a ‘dairy breakfast,’ which in the past has been supported by Kwik Trip. But because of the pandemic this year, the farm tours and breakfasts were canceled,” said McHugh. “This effort is another way to support our farmers and remind everyone that Wisconsin is the dairy state.”
NACS has compiled resources to help the convenience retail community navigate the COVID-19 crisis. For news updates and guidance, visit our coronavirus resources page.