ALEXANDRIA, Va.—Many consumers are ready to go back to in-store shopping, and probably none more so than members of Gen Z, according to Adweek.
A recent Brand Sentiment Navigator survey of 5,669 consumers found that Gen Zers, those born between 1995 and 2015, intend to shop in-store for personal and beauty care (71%), clothing (71%) and entertainment items (33%) once stores reopen. By contrast, 28% of millennials, those born between 1980 and 1995, plan to shop for baby products.
Among all survey participants, 29% said they will probably or definitely shop in person at nonessential retail outlets when they reopen. However, 39% of Gen Z respondents said they are ready to return to in-store shopping now. Commuters also will slowly begin to come back to stores as restrictions lift, though not all at once.
Among all respondents, 36% said they’re happy businesses are reopening, but they still worry about a resurgence of COVID-19, and 27% think it’s too early to reopen. As previously reported in the NACS Daily, when customers discuss what would make them feel comfortable returning to stores, 53% of those surveyed said that high sanitation and cleanliness are both big factors, with many preferring the use of touchless technology to eliminate the need for interaction.
NACS has compiled resources to help the convenience retail community navigate the COVID-19 crisis. For news updates and guidance, visit our coronavirus resources page.