NEW YORK—With the United States facing record unemployment numbers in the face of COVID-19, one company is taking a new approach to launching one of its newest products by encouraging fans to apply for a creative job on a branding project for its newest hard seltzer brand.
Anheuser-Busch announced that Social Club Seltzer is in the market for brand fans and recent graduates, who are “independent creators, innovators, and go-getters,” to join the beer giant’s branding team. The announcement was an unusual move for the company but provides opportunities for consumers who are fans of the brand to break into the job market. Applications for the paid positions are being accepted through June 19.
“We created Social Club Seltzer for those who are go-getters at heart, always up for a challenge and always seeking to up their game—both in life and in what they drink,” said Lana Kouznetsov, vice president of Beyond Beer at Anheuser-Busch.
Social Club takes inspiration from classic cocktails and refreshment but distills them into a more “sessionable format,” Kouznetsov said in a press release announcing the new hard seltzer. The seltzer was brewed to incorporate a refreshing take on classic whiskey cocktails, a balance of rich stone fruit flavor notes, and fresh citrus gimlet to blend it all together. Social Club will be available on a large scale at stores across the U.S. in six-packs and 12-packs.
“Our launch is all about bringing the people with the same ethos that inspired us together, like freelancers, to join us in building our brand from the start,” Kouznetsov continued. “At Social Club we believe that you can dream big, think outside the box and challenge the expected, so now we are hiring those who share the same vision to add their mark as we hit the market.”