Consumers Hesitate to Resume Leisure Activities

Restaurant dining, visiting malls and going to movie theatres rate different levels of concern.

July 09, 2020

WASHINGON—Businesses in all 50 states have been working to make customers feel safe in the wake of the coronavirus pandemic, but not everyone feels comfortable venturing out just yet. 

According to a survey conduct by Morning Consult, a media and technology company in Washington, D.C., the comfort levels that had slowly ticked up over the course of the pandemic dropped for the first time in late June and remain low in early July. Less than a quarter (23%) of U.S. adults on average say they feel safe engaging in a range of leisure activities.

Currently, 33% say they feel most comfortable going out to eat, going shopping or going on a vacation. That’s the same percentage that felt comfortable with those three activities in late June. Thirty-two percent say they feel that next month it will be safe to go out to eat, and 20% state they feel it will take another two or three months until they feel comfortable doing so.

For travel, 18% of respondents said they would feel comfortable taking a vacation within the next month, compared with 32% who said it would take more than six months. Nearly half (44%) said they won’t feel safe traveling internationally until at least the end of the year.

Morning Consult measured a gradual increase in easement toward participation in most leisure activities through mid-June. When consumers were asked to predict when they will feel safe returning to those activities, the latest figures show little change from data collected in May and June.

Coronavirus Resources

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