Making Customers Feel Memorable

This week’s Convenience Matters podcast provides tips on how to strengthen your memory muscles. 

July 29, 2020

ALEXANDRIA, Va.—On this week’s episode of Convenience Matters, “Memory Matters,” NACS hosts Jeff Lenard, vice president of strategic industry initiatives, and Carolyn Schnare, director of strategic initiatives, talk about how to build your memory with Chester Santos, the International Man of Memory and U.S. Memory Champion.

For retailers, the ability to remember your customers’ names can turn them into loyal and brand enthusiasts. There are three main principles for how we remember things. First, visualization. “We tend to be really good at remembering things that we see,” Santos said.

Second, involve additional senses. “When you do, you’re activating more areas of your brain and building more connections in your mind to the information,” Santos said.

Third, make it weird or unusual in some way. “There’s a psychological aspect to human memory,” Santos said. “When you put them all together, instantly, [you have] an amazing ability to remember just about anything at all.”

Exercising your memory makes it stronger. “You’ll improve that ability [to remember] as you use it,” Santos said. “You have to use them in order to keep them stronger and stronger over time.”

Nowadays, research supports having a brain exercise program in addition to a physical exercise program. “By engaging in rigorous brain exercise, you can build up a cognitive reserve, … which builds up extra brain muscle,” Santos said. “One of the best ways of building up cognitive reserve is learning foreign languages.”

Each week a new Convenience Matters episode is released. With more than 200 episodes to choose from, the podcast can be heard on Apple Podcasts, Spotify, Google Play and other podcast apps and YouTube and at www.conveniencematters.com. Episodes have been downloaded more than 130,000 times by listeners around the world.

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