Amazon Ramps Up Grocery Delivery in the U.K.

The retailer aims to serve millions of Great Britain shoppers by year’s end with food delivery.

July 29, 2020

LONDON—Amazon will accelerate its online grocery service in the United Kingdom by offering same or next-day grocery deliveries through Amazon Fresh, BBC News reports. The service will be available in London and some of the nearby counties.

“It’s extremely significant,” said Richard Hyman, a retail analyst, of the move. “[Amazon] can be compelling, disruptive, and it’s a business with gigantic ambitions.”

Customers must be Amazon Prime members to use the service, which costs an additional monthly fee or per-order delivery fee. Shoppers can order about 10,000 products, including frozen and fresh food. Starting yesterday, Amazon Fresh orders over £40 ($52) will be free to Prime members within the delivery area. The retailer indicated it would launch the service to multiple cities before the end of 2020.

“Grocery delivery is one of the fastest growing businesses at Amazon, and we think this will be one of the most-loved Prime benefits in the U.K.,” said Russell Jones, country manager of Amazon Fresh U.K. “We’ve been planning this for a long time. It’s a big step up in volume. In the early days of lockdown all our capacity was being used. We’re confident that we can launch this service now at this point in time.”

In 2016, Amazon debuted Amazon Fresh in the United Kingdom. “I think they will be a big player in food retailing online. They wouldn’t be doing it otherwise. Most of the markets they go into, they want to be the biggest player,” said Hyman.