Target Expands Fresh Grocery Pickup

Shoppers in more than a thousand stores in 47 states can now use the same-day pickup service. 

July 23, 2020

MINNEAPOLIS—Target is adding more than a thousand stores in 47 states to its same-day, fresh and frozen grocery pickup service, USA Today reports. The retailer had launched the service in the Midwest a few weeks ago.

The increase in the number of stores offering in-store and drive-up curbside pickup of dairy, frozen foods, meat and produce is now nearly 70% of its goal of 1,500 locations by the fall holidays.

“With the enhanced assortment, guests can shop hundreds of items across produce, dairy, bakery, meat and frozen products in addition to the more than 250,000 items available for pickup across categories like home, apparel, essentials and more,” the company said.

Target piloted the program in Minneapolis, St. Paul and Kansas City, adding 400 stores in 10 states, including Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Ohio and Utah, in June. By the end of last month, more than 600 stores in nearly 30 more states, including California, New York, Florida and Pennsylvania, and the District of Columbia, had the service too.

The retailer doesn’t require membership fees or minimum orders for the free pickup service. Shoppers can check availability on the Target mobile app. Curbside pickup has soared during the pandemic, as more retailers offer the service. For more on how e-commerce is changing home delivery and curbside pickup, listen to “E-commerce When We Need It Most,” on Convenience Matters.

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