7-Eleven Enhances 7NOW App

Shoppers can order and pay ahead of time for in-store pickup to minimize human contact.

July 21, 2020

IRVING, Texas—7-Eleven has enhanced its proprietary 7NOW delivery app with a new feature that allows customers to order and pay for merchandise prior to pick up, reducing the need for person-to-person interaction and minimizing time spent in stores.

“As people struggle to adapt to new routines in response to the COVID-19 pandemic, 7-Eleven is committed to helping customers get what they need—when, where and how they need it,” said Chris Tanco, chief operating officer, 7-Eleven. “The new pickup option on our 7NOW delivery app is an example of how we’re meeting customer’s needs to be in and out of stores quickly with minimal touchpoints and increased physical distancing, while also making life a little easier.”

With instant access to thousands of items through the 7NOW app, shoppers can place a pickup order on the app at a participating store, walk in, bypass the line, show a store associate the four-digit code on their 7NOW app and retrieve their order during the “order ready” time specified on the app. Everything is the store is available from groceries, ready-to-eat foods, alcohol*, over-the-counter medicines and proprietary beverages, such as Slurpees and Big Gulps.

In addition, the convenience chain is doubling its delivery footprint to ensure more customers use the delivery and pickup options. Both experiences will soon be available to 60 million households in more than 1,300 cities and across nearly 2,000 stores, 7-Eleven said. 

As the world continues to reconfigure in response to the pandemic, 7-Eleven has heightened its standards and procedures for hygiene, handwashing, sanitation, food handling and preparation in stores, including increased frequency of cleaning high-touch surfaces, company officials announced. Customers now have access to disposable gloves, tissues and sanitizer stations while shopping in stores.

*Available at participating stores to customers age 21 or older.

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