LONDON—Tesco has partnered with Loop on a trial that will allow U.K. online shoppers to order products in reusable containers, BBC News reports. The pilot program will have 150 items, which arrive in reusable packaging.
“Our ground-breaking partnership with Loop has been designed to test a new way of helping customers use less plastic and explore the exciting potential of reuse,” said Dave Lewis, Tesco Group CEO. “We will learn what works at scale as we develop plans with Loop to introduce reusable packaging into our business.”
Consumers all over the U.K., mainland and Northern Ireland can participate in the pilot program by applying for the service on the Tesco website. Products include Coca-Cola, Danone yogurt, Heinz Tomato Ketchup and Persil laundry detergent. Customers return the Loop containers to Tesco or other retailers, then receive their deposit back. Each returned container is professionally cleaned.
“Our goal is not about money [at the moment]—we're losing money on this launch,” said Loop CEO Tom Szaky. Instead, the two companies want to “really understand whether the British public is excited about this proposition. Which locations [in the UK] are most excited will inform where Tesco goes in-store first.”
The service has already been tested in the United States at Walgreens and Kroger and in France at Carrefour. Heinz reports on its website that its “iconic octagonal glass Tomato Ketchup bottles will be sold, used, collected, cleaned and refilled in the new reusable packaging scheme.”
Loop is included in the June issue of NACS Magazine’s look at “Sustainable—and Safe” packaging. Read it now at NACSMagazine.com.