The Consumer, Retailer Perspective on Electric Vehicles

This week’s Convenience Matters is a double feature on EVs and what’s happening in this industry.

July 01, 2020

ALEXANDRIA, Va.—This week, Convenience Matters tackles electric vehicles (EVs) from the consumer and retailer perspective in two episodes. NACS hosts John Eichberger, executive director of the Fuels Institute, and Donovan Woods, director of operations for the Fuels Institute, explore with industry leading executives what consumers think about EVs and how retailers are embracing EVs by adding charging stations.

In, “Consumer Decision Making for EVs,” Mike Dovorany, vice president of automotive and mobility for Escalent, and Jacob Dittmer, senior director of technology for Escalent, discuss the positive benefits of EVs to consumers and how to get them to buy electric vehicles. “It’s about changing our relationship to the device—the car being the device—perhaps imagining the car as a connected piece of your life,” Dittmer said.

Dovorany added that there are some common messages about EVs. “Everyone knows they’re good for the environment,” Dovorany said. “It’s about understanding that there are different buyers for EVs, and messages should address those ... and not have a one-size-fits-all strategy.”

In “Retailer Decision Making for EVs,” Karl Doenges, EV charging industry liaison for NACS, talks about the challenges EV retailers face. “There are certain pockets where there are EV charging infrastructure that is needed right now in certain markets,” he said. “Additionally, on the convenience store side, … there are markets where we know it’s coming.”

For those building new convenience stores that are 20-plus year assets, “for a nominal cost, they can future-proof that site and preserve the value of that asset” by including EV charging infrastructure “because we all know that within the next 20 years, EVs are going to be a significant part of the U.S. vehicle fleet,” Doenges said.

Each week a new Convenience Matters episode is released. With more than 200 episodes to choose from, the podcast can be heard on Apple Podcasts, Spotify, Google Play and other podcast apps and YouTube and at Episodes have been downloaded more than 130,000 times by listeners around the world.