Subaru Sets Target for Selling Only Electric Cars

Look for new e-car models by the decade’s end.

January 23, 2020

TOKYO—Subaru Corp. announced this week that it plans to sell only electric vehicles worldwide by the first half of the 2030s, in a move toward its long-term goal of a carbon-free society, the New York Times reports.

Subaru has strengthened ties with Toyota Motor Corp., a trend that has seen global automakers join forces to cut development and manufacturing costs. In addition to its current mild hybrid and plug-in hybrid cars, Subaru plans to develop a so-called "strong hybrid" vehicle using Toyota technology. That, along with an all-battery electric car, are scheduled to be introduced later in the decade.

"Although we're using Toyota technology, we want to make hybrids that are distinctly Subaru," said, Tetsuo Onuki, chief technology officer. "It's not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive."

Subaru predicts that by 2030 at least 40% of its cars sold worldwide will be battery electric vehicles or hybrids. The Japanese automaker is known for its horizontally placed boxer engines, along with its EyeSight driver assistance system and all-wheel-drive technologies.