Starting the Day the Healthy Way

This week’s Convenience Matters podcast takes a close look at what c-stores are doing in the breakfast daypart.

January 15, 2020

ALEXANDRIA, Va.—On this week’s episode of Convenience Matters, “Rise and Shine with Healthier Breakfast Choices,” NACS hosts Jeff Lenard, vice president of strategic industry initiatives, and Carolyn Schnare, director of strategic initiatives, discuss breakfast with Terri Allan, a NACS Magazine contributor. Allan wrote about breakfast in the January 2020 magazine cover story, “Rise and Shine.”

“My presumption was there really was not a lot happening in terms of healthy food items, which was the focus of the article,” Allan said. “Typically, you’re confronted with a sugary donut or corn muffin [when walking into a convenience store in the morning]. … I was really pleasantly surprised there were some really great operators out there who are offering some really fabulous breakfast foods that are not high sugar, that are higher in protein, that are actually good for you. I also found there is still a lot of opportunity. There are many players who could make some changes and target the morning consumer who’s looking for something a little healthier.”

For examples of which convenience stores are shining in the AM daypart, Allan highlighted Rutter’s with its robust breakfast menu that includes breakfast sandwiches made with turkey bacon, sausage and egg whites, plus breakfast bowls. The chain also has been using cage-free eggs for several years. “They’ve had a lot of success with it and received positive feedback from their customers,” Allen said. Rutter’s also recently debuted a plant-based egg patty.

Allen pointed out that QuikTrip offers its breakfast sandwiches out of its grab-and-go section 24 hours a day. “That’s perfect for shift workers… who might be eating breakfast late at night,” she said.

Each week a new Convenience Matters episode is released. The podcast can be downloaded on iTunes, Google Play and other podcast apps, and at Episodes have been downloaded by listeners more than 110,000 times in 90 countries.