ALEXANDRIA, Va.—Philip Morris International Inc., best known for Marlboro cigarettes, is expanding its “smoke-free products” initiative with a new partnership, reports Yahoo! Finance. The venture, with KT&G, a South Korean nicotine and tobacco company, will enable Philip Morris to exclusively distribute KT&G smoke-free products outside the country.
Philip Morris aims to expand the reach of its own tobacco heating system, IQOS, via the three-year tie-up with KT&G. KT&G’s smoke-free products include heat-not-burn tobacco systems; hybrid technologies, which unite heat-not-burn tobacco and e-vapor technologies; and e-vapor products.
"While we plan to broaden our portfolio by launching IQOS MESH in the coming months, we believe that increased collaboration will benefit adult smokers by providing greater choice and drive accelerated adoption of smoke-free products worldwide," Philip Morris International CEO André Calantzopoulos said in a statement.
The tobacco maker said that it has no plans to commercialize KT&G products in the United States, where the Food and Drug Administration has banned a majority of flavored nicotine cartridge-based e-cigarettes (Yahoo! Finance).