HOUSTON—Tired of your current ride? With Nissan Switch, customers can simply pick a different vehicle to drive whenever the mood strikes, Marketing Daily reports.
Nissan North America is testing a vehicle subscription service, which includes a variety of cars, including the all-electric Nissan Leaf Plus, GT-R and Titan pickup. The service doesn’t require long-term commitment from customers.
The automaker views the program as a way to test alternatives to traditional mobility without customers paying long-term for the vehicles. “This program provides more choice, convenience, and flexibility,” said Andrew Tavi, vice president of legal, external affairs and business development for Nissan North America. “For those who want a sedan during the week and an SUV or sports car, like the GTR, on the weekends, Nissan Switch provides the solution.”
Central Houston Nissan is partnering with Nissan to run the program. A dealership concierge member drives the vehicle to the customer within the service area and will help the customer transfer personal effects to the new ride. The program provides the latest-model year vehicles with well-equipped trim levels.
The program has several levels, starting at $495 per month and rising to $899 per month. Users can toggle back and forth each month to try different tiers, too. Cars.com, which has priced car subscription plans, noted that “the perk of ordering a different car that shows up squeaky-clean to replace your current ride should appeal to brand enthusiasts, and one-size-fits-all insurance means you don’t have to shop around.”