South Korean C-Stores Compete for Delivery Customers

Consumers see delivery as part of convenience.

February 13, 2020

SEOUL—Food and grocery delivery is a competitive business, especially in South Korea, where c-stores have begun offering the convenience of delivery.

According to Retail News Asia, the chain GS25 has begun offering delivery from seven locations in Seoul in partnership with the food-delivery service Coupang Eats, which is operated by e-commerce giant Coupang.

After refining the service in those seven stores, GS25 plans to expand the delivery to franchise stores nationwide. Through the service, customers can receive home delivery for about 200 different products, including prepared lunches, sandwiches and beverages that are sold in the c-stores.

In April 2019, GS25 launched a delivery service for store products in cooperation with another delivery company, Yogiyo. That pilot at 10 stores has been especially popular with workers during lunch and dinner time. In the nine months since the service began, the monthly average number of orders has grown to 3,000.

Another chain, CU, is also working with Yogiyo to provide delivery services from 3,000 stores across South Korea and plans to increase that number to 5,000 this year. The company wants to introduce around-the-clock delivery at some outlets centered in the Gangnam area as well. This year, Emart24, a convenience chain run by discount store operator E-Mart, added delivery services at 35 outlets.