ORLANDO, Fla.—7-Eleven is slated to open a new store at the Orlando International Airport's South Cell Phone Lot on Thursday, reports Orlando Weekly.
The c-store will celebrate with a grand opening party from 10 a.m. to 2 p.m. featuring raffles and giveaways, plus a NASCAR racing simulator. Famous 7-Eleven cuisine, such as Big Bite hot dogs and pizza slices, will be sold for $1. Small Slurpees, medium coffees and Big Gulps will be free. According to the Weekly, “It's a broke college student's dream.” (For more on how to take advantage of store openings and celebrations, read “Celebrate Good Times,” from the September issue of NACS Magazine.)
The South Cell Waiting Lot was built in 2006 to reduce the number of drivers circling the terminals while waiting to pick up travelers, a practice that increases traffic and boosts the potential for accidents. Because the new 7-Eleven is at the airport's Waiting Lot, airport management hopes that drivers there to pick up travelers will be lured into parking and shopping, rather than circling the airport while texting.
"We want to entice people to use it, not drive around," said Davin Ruohomaki, the airport’s senior director of planning, engineering and construction. The airport also has a North Cell Waiting Lot. Both lots offer free Wi-Fi, bathrooms, electronic flight information and other amenities. Having food and fuel on site is a new convenience.