Walmart+ Subscribers Get Free Shipping

The retailer eliminated the minimum order threshold, except for groceries.

December 04, 2020

BENTONVILLE, Ark.—Walmart now offers free shipping with no minimum purchase for members of its subscription service, CNN Business reports. Walmart+ members no longer have to meet the $35 threshold for free shipping on electronics, toys, clothing and other merchandise. However, groceries will still require a minimum purchase amount.

This fall, Walmart debuted the annual subscription plan, which costs $98 per year. The service offers free next-day and two-day shipping, plus a nickel per gallon discount on fuel and access to scan-and-pay via the Walmart app while shopping in stores.

Analysts predict Walmart’s membership, especially now that it has eliminated a minimum threshold for free shipping, will position the retailer well to compete against Costco, Amazon and other retailers. Amazon Fresh grocery delivery service also has a $35 minimum order for free delivery.

While Walmart will not say exactly how many Walmart+ members it has, CEO Doug McMillon has said the company was “excited about the results.” Last month in a research note, UBS analyst Michael Lasser put the number of Walmart+ members at up to 5 million and predicted the program will hit 10 million with its initial 12 months.