LANDOVER, Md.—Giant Food is launching an effort to showcase products from minority-owned suppliers, Chain Store Age reports. The regional grocers will inform customers at its 164 Washington, D.C.-area locations which items come from companies owned by under-represented groups.
Beginning next year, the shelf labels will point out products from businesses owned by those who are Asian-Pacific, Black, Asian-Indian, Hispanic and LGBT, or a veteran or woman. More than 3,100 products from 218 suppliers will have the new shelf labels, Giant said.
The initiative is part of Giant Food’s efforts to promote diversity in its supply chain. In January, the supermarket will also start showcasing these partners with product spotlights and stories on a new supplier page on GiantFood.com.
“Giant Food is proud to better highlight our diverse suppliers,” said Ira Kress, president of Giant Food. “We’re committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers and our communities.”