BOSTON—U.S. convenience stores are the first to sell DraftKings’ new retail gift cards for use on the digital sports and gaming company’s fantasy sports and mobile sports betting apps via an agreement with InComm Payments, the companies announced.
The launch expands DraftKings’ presence in c-stores like 7-Eleven, Sheetz and Speedway so customers can fund their DraftKings’ accounts to compete in fantasy contests or place wagers, plus buy cards as gifts in $25 and $50 denominations, the company said.
“Just in time for the upcoming holiday season, we are proud to work with InComm Payments to get DraftKings gift cards on the shelves at several popular retailers,” said Matt Kalish, co-founder and president of DraftKings North America. “We are thrilled to provide our customers with another way to fund their accounts and engage with our real money products through this first-of-its-kind offering.”
By leveraging InComm Payments’ retail network, DraftKings said it is expanding its reach with physical distribution and brand presence to the most frequently visited retail chains across the U.S., spanning convenience, pharmacy and general merchandise partners.
“DraftKings popularity has grown substantially over the last couple of years, and their fanbase is large and passionate," said Tim Richardson, senior vice president at InComm Payments. “This agreement not only offers consumers a great gifting opportunity but also represents a significant brand expansion and enhancement opportunity for DraftKings who, for the first time, will benefit from having its brand present in tens of thousands of InComm Payments’ retail partner locations across the U.S.”
DraftKings is the official daily fantasy partner of the NFL, MLB and the PGA TOUR, as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR. DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the U.S. pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee and West Virginia.
For more information about online gaming issues, including the Wire Act, visit the related NACS advocacy topics page at convenience.org.