Pumpkin Spice Arrives Early This Year

7-Eleven, Starbucks and Dunkin’ are rolling out the seasonal flavor.

August 24, 2020

ALEXANDRIA, Va.—The summer weather is still sizzling, but popular pumpkin spice products are making their way into stores, according to NJ.com. Last week, Dunkin’ rolled out a new fall menu featuring pumpkin spice latte, chai latte, pumpkin-flavored coffees, apple cider donuts and Munchkins donut holes, pumpkin donuts and maple sugar bacon breakfast sandwiches.

Two years ago, Starbucks started serving Pumpkin Spice Lattes on Aug. 28. But Delish.com, reports that this year’s rollout date is tomorrow, Aug. 25.

On Sept. 2, 7-Eleven will give coffee-lovers the chance to "fall" back in love with a seasonal favorite a little early, according a company news release. Participating stores will be serving Pumpkin Spice Lattes and fresh-brewed pumpkin-flavored coffee.

"Pumpkin Spice is easily our most successful flavored hot beverage, and we didn't want to make our coffee customers wait any longer—especially in 2020. People really need some feel-good moments right now and our rich Pumpkin Spice provides just that," said Jacob Barnes, senior product director for proprietary beverages, 7-Eleven. "Add a fresh-made apple fritter to your favorite pumpkin drink for just a dollar more [from Sept. 2–Nov. 3]. That's a rich way to start any morning."

SmartBrief.com reports that the traditional fall flavor—a combination of cinnamon, ginger, cloves, nutmeg and allspice—was created by McCormick & Company in 1934 to help home bakers produce more tasty pumpkin pies.

A survey by Spice Island, a spices and herbs company, found that during the autumn, 66% of Americans say they have one to three pumpkin spice products per week. The data also found that nearly half of consumers eat or drink more pumpkin spice offerings than chocolate in the fall.

Last year, the flavor was such a hit that Hormel’s limited-edition pumpkin spice-flavored SPAM sold out at both Walmart.com and SPAM’s websites in a mere seven hours, resulting in a massive amount of publicity for the brand.