7-Eleven Launches Clothing Line With Forever 21

Fashionistas can promote their favorite 7-Eleven beverages, the Slurpee and Big Gulp. 

August 18, 2020

IRVING, Texas—Enthusiastic consumers like to wear logos of their favorite food brands. Think Chipotle’s clothing dyed with avocado pits, Popeye’s fried-chicken-print Crocs and Dunkin’s colorful sneakers with “America Runs on Dunkin’” printed on the side. Now 7-Eleven is teaming up with the Forever 21 retail chain to produce garments celebrating two of the c-stores’ famous staples—the Big Gulp and Slurpee.

According to Delish.com, the clothing line was first teased on July 11 (7-Eleven day) and is now available for purchase on the Forever 21 website. The attire gives true fans a way to honor the iconic store that's been around for years, said Joanna Choo, global creative director, Forever 21.

“[7-Eleven is] a nostalgic phenomenon for many. Forever 21 echoes this mindset by presenting a collab for its customers that pays homage to everyone’s favorite memory of being out but staying close to home...and finding comfort in the little things,” Choo said. “During this time, it makes sense to create a capsule that’s about being cozy but stylish. Both of our brands play a big part in day-to-day lifestyle, then and now.”

The 16-piece collection includes t-shirts, long-sleeve shirts, sweatshirts and sweatpants in solid colors, pastels and tie-dye. The garments feature a small 7-Eleven logo or show the Slurpee or Big Gulp logos. Prices range from $15 to $35.