Cumberland Farms Introduces Farmhouse Fresh To Go

Inspired by a traditional European café, the first store opens in Massachusetts.

August 11, 2020

WESTBOROUGH, Mass.—Cumberland Farms, the 600-store chain serving the U.S. Northeast and Florida, has opened its first Farmhouse Fresh To Go store in Westborough, Massachusetts, according to a news release.

Located inside a Cumberland Farms convenience outlet, the new concept is a “store within a store” inspired by the traditional European bakery-café. Offerings include a wide variety of freshly made sandwiches and wraps, pasties (traditional meat pies), bakery items and specialty coffee. The company plans to install Farmhouse Fresh To Go in several Cumberland Farms locations across New England by the end of the year.

All products are prepared each morning in the on-premise kitchen to ensure freshness and quality. Farmhouse Fresh To Go is open Monday through Friday from 6 a.m. to 6 p.m. and from 6 a.m. to 4 p.m. on Saturday and Sunday.

“We are committed to meeting the needs of our guests and recognize their increased demand for fresh, high-quality prepared food,” said George Fournier, president of EG America, which owns several convenience brands. “We’re excited to launch Cumberland Farms’ first-ever Farmhouse Fresh To Go store in the hometown of our headquarters and look forward to bringing Farmhouse Fresh To Go and its delicious menu to additional communities this year.”