Amazon Picks California for New Concept

The Irvine store will be the second location in the new grocery store format. 

April 06, 2020

ALEXANDRIA, Va.—It’s not another Whole Foods and it’s not another cashierless Amazon Go either. Industry watchers aren’t quite sure what it is, but Irvine, California, soon will see a new grocery store by Amazon. The store is the second location for the company’s new (yet to be named) grocery concept, which is distinct from the company’s Whole Foods Market chain, Bloomberg reports.

Rumors about a second location in Irvine started when Amazon started to renovate a former Babies “R” Us store. Amazon received a liquor license for the location under the name “Amazon Fresh.” Then, more recently, job postings listed on the Amazon website last week show that the retailer is hiring for managers and grocery staffers for the store located just southeast of Los Angeles. 

Photos of the first location in Woodland Hills, just north of Los Angeles, show a conventional supermarket layout with space for a pickup-and-returns counter. The stores are expected to feature high-tech systems and maybe even automation, similar to that seen in Amazon Go.