SANTA ANA, Calif.—This week, QuickEats, an unmanned micro-store with frictionless technology, launched earlier than expected. The store uses Adroit Worldwide Media’s AWM Frictionless technology to allow customers to enter, select products and leave without checking out with a cashier, AWM announced.
“When we planned the launch of QuickEats many months ago, we never could have imagined the circumstances our community now faces as Orange County practices social distancing due to coronavirus,” AWM CEO Kevin Howard said in a statement. “We made the decision to open our doors because QuickEats can provide vital food, drink and personal care items to Nineteen01’s residents in a completely frictionless environment that adheres to the current protocols being requested by [the county’s] health officer.”
The just over 100-square-foot store is housed in the lobby area of Nineteen01, a residential building, and carries about 215 SKUs, such as fresh grab-and-go cheese plates, fruit and sandwiches, along with drinks and cleaning products. Customers are randomly assigned anonymous IDs when they start a shopping trip, and cameras track their store trip. Shoppers receive an email or text receipt for the items charged to their digital wallet.
“For the past two years, AWM has been at the forefront of the autonomous retail shopping revolution, and it was only fitting to position our first autonomous store in Orange County, a community we’re proud to call home,” Howard said. “We’re beyond thrilled to offer an efficient, engaging and easy experience for consumers while serving as an end-to-end solution that is low cost and quickly implemented for retailers to help them better understand how their customers are interacting with products in real time.”