BENTONVILLE, Ark.—Walmart is upping its delivery game with a new grocery delivery subscription service, which will launch this fall, Fox Business reports. The service will charge subscribers $98 annually for unlimited same-day delivery. Initially, the service will be available in 200 markets covering 1,400 locations before expanding by the end of 2019 to 1,600 stores—or more than 50% of the United States.
“We know this level of convenience resonates” with our shoppers, said Tom Ward, senior vice president of digital operations at Walmart U.S. “If you need milk, bananas and birthday presents, this is a fantastic solution.”
Walmart is looking for ways to better compete with Amazon and other companies that are offering delivery of fresh food. Local Walmart locations will fulfill the grocery orders, which have a $30 minimum order. For same-day delivery, customers have a four-hour minimum wait time between ordering and delivery. The service also allows customers to order online and pick up curbside for free.
The retailer will also have a monthly $12.95 subscription offer and a pay-per-delivery option, as well. The service applies to about 100,000 items, including fresh food, dry goods and general merchandise like toys and light bulbs.