September Is 'We Card Awareness' Month

The 24-year-old program battles youth access to tobacco products.

September 10, 2019

MADISON, Wisc.— Wisconsin has joined with eight other states in proclaiming September “We Card Awareness Month,” the Wisconsin Petroleum Marketers & Convenience Store Association (WPMCA) reports.

In addition to Wisconsin, Alabama, Louisiana, Mississippi, New Jersey, North Dakota, Ohio, West Virginia and Wyoming are the states that are recognizing the importance of the nonprofit program this month, and more states are expected to join.

WPMCA and its members have supported the initiative for 24 years to keep tobacco-related products away from minors. When the We Card program started in 1995, 40-60% of minors succeeded in purchasing tobacco products. That number has dropped significantly today.

“It’s been 24 years since the national “We Card” retail program was launched to support retailers in combating youth access to tobacco and other age-restricted products,” said Matt Hauser, president/CEO of the WPMCA. The group represents more than 2,000 independent petroleum marketers, convenience store owners, truck stop and travel plaza operators, automotive oil change outlets and other automotive service providers throughout Wisconsin.

“This year, Wisconsin Governor Tony Evers proclaimed September 2019 as ‘We Card Awareness’ month to honor the efforts Wisconsin retailers are making to ensure that our young people stay away from tobacco products.”

As more states raise the minimum age to buy tobacco products, the Food and Drug Administration (FDA) and the We Card program are rolling out or updating free resources to help retailers navigate the changes and ensure compliance with tobacco regulations.

To learn more about “We Card Awareness” month in Wisconsin, please read WPMCA’s official press release here.