ATLANTA—Chick-Fil-A customers can now place their order while sitting at a table inside the restaurant, Chain Store Age reports. The chain launched “dine-in mobile ordering” last week.
Using the Chick-Fil-A app, customers can have their order delivered to their seat at participating locations. Store associates bring the meal directly to the table using the table’s number as reference.
“So many of our customers' busy lives and commitments have them strapped for time,” said Khalilah Cooper, Chick-Fil-A director of service and hospitality. “Dine-in mobile ordering is one way we can help them get a quick, yet high-quality meal. This technology will be particularly helpful for busy parents who can now head straight into the restaurant and have their meal brought to their table at their convenience, without waiting in line.”
In connection with the app’s in-store mobile ordering feature, the company “integrated near field communication (NFC) technology into the table numbers to enable customers to tap their phone on the table number to check in” as well, Chain Store Age reports. The stores will continue to accept front counter and drive-thru orders as well.
The chain started a pilot program of dine-in mobile orders last year at 80 locations in California, Washington, Tennessee and Florida. Chick-Fil-A said large parties and families with kids gave the most positive feedback on the option. Company data found that 92% of customers who used the dine-in mobile order app liked its ease and convenience.