Sheetz Runs Cornhole Tournament for Charity

The retailer also painted delivery trucks to draw attention to its Sheetz For the Kidz charity.

October 23, 2019

GREENSBORO, N.C.—Sheetz is holding its popular cornhole tournament this weekend to benefit its Sheetz For the Kidz charity, Greensboro News & Record reports. The charity gives children in need new toys, clothes and basic necessities.

The fifth annual cornhole tournament typically raises more than $150,000 for the charity. The double-elimination event gives away $1,000 in prizes to the first place winners and $500 in prizes to the second place winners. Spectators can watch and munch on food and beverages for a $10 donation.

In addition, Sheetz is drawing attention to Sheetz For the Kidz by having artists paint its delivery trucks, The Drum reports. Tattoo Projects, the company’s longtime creative marketing agency, worked with Sheetz on the venture. The Sheetz Fleet Art Project’s call for entries garnered 130 artists. Of those, 11 artists were chosen to turn more than 100 trucks into rolling canvases.

The back of each rig has information on the charity and the artists and also provides a link to a microsite that has more information on the art project. The site sells special swag, such as buttons, mugs and shirts, that feature the truck art. All proceeds benefit Sheetz For the Kidz.