SAN FRANCISCO—JUUL Labs announced Thursday that it is discontinuing online sales of its flavored vaping products within the United States, reports CNN. Only mint, tobacco and menthol flavors will remain available in the U.S., while other flavors will continue to be sold abroad. JUUL had previously stopped selling its flavored e-cigarette pods in bricks-and-mortar retail outlets.
JUUL’s website, the only place the company sells directly to consumers age 21 and older, has already reflected this change, with all flavored pods removed.
K.C. Crosthwaite, JUUL’s new CEO, said he hopes this will build trust within the vaping industry. “We must reset the vapor category by earning the trust of society and working cooperatively with regulators, policymakers, and stakeholders to combat underage use while providing an alternative to adult smokers," he said.
As USA Today reports, the move comes after concerns voiced by both federal and state government agencies over the appeal flavored products may have to minors. The Trump Administration had previously announced that the FDA would be issuing guidance for the removal of all vaping products not designed to taste like tobacco (including mint and menthol), while several states including Michigan and New York have already banned sales of the products.
Advocates for the products maintain that they are important tools in helping adult smokers switch over from combustible cigarettes.
JUUL, the market leader of e-cigarettes, reported $1.27 billion in global sales during the first half of 2019, and its products account for 64% of e-cigarette sales in stores, the Wall Street Journal reports. JUUL’s online sales make up less than 10% of its revenue.