IRVING, Texas—“Hey, Alexa! OK, Google! I want a Slurpee drink. Open 7NOW.” 7-Eleven has announced in a press release the launch of 7Voice, continuing to redefine convenience retailing. The new feature allows customers to place an order through the 7NOW delivery app via the voice-controlled Google Home and Amazon Echo systems.
With a simple voice command, shoppers can instruct their Google Assistant or Amazon's Alexa to open the 7NOW delivery app. Customers can choose from a wide variety of items by simply speaking them into their home system. Items that can be ordered include beverages, fresh and hot foods, snacks, cosmetics, home goods and thousands of other products available for purchase. Once customers place and pay for a 7NOW voice order, the selected 7-Eleven items are delivered in about 30 minutes or less.
“We continuously challenge ourselves to find even more ways to offer convenience and value to our customers, when and where people need it most,” said Raghu Mahadevan, 7-Eleven vice president of digital and delivery, in a press release. “7Voice takes 7NOW ordering from screen to voice, enabling customers to order in whatever way they prefer that is most convenient to them.”
Voice ordering builds on the company's rapid digital ramp-up to better serve today's consumers who expect to get what they want as easily and as quickly as possible. In the past two years, 7-Eleven has launched the 7NOW delivery app, added the 7NOW Pins option enabling delivery to hundreds of public places, expanded its 7Rewards loyalty program to a points-based system, introduced mobile checkout in select stores, added various mobile payment options (Apple Pay, Google Pay and Samsung Pay), implemented AR (Augmented Reality) experiences in the 7-Eleven app, rolled out in-store package pickup via the 1,100 Amazon Lockers located at participating 7-Eleven stores and more.