How Rock-n-Roll Influences C-Stores

This week’s Convenience Matters podcast dives into what retailers can learn from rock bands.

November 20, 2019

ALEXANDRIA, Va.—On this week’s episode of Convenience Matters, “Culture That Rocks,” NACS hosts Jeff Lenard, vice president of strategic industry initiatives, and Carolyn Schnare, director of strategic initiatives, discuss the analogies between music and retail with Jim Knight, author and owner of Knight Speaker, and a general session speaker at the 2019 NACS Show.

“Bands and brands have a lot in common,” Knight said. “The lead singer is like the leader of an organization or brand. … Everybody has to have a voice. I think that bands have the same struggles that organizations do.”

Knight emphasized that “everyone has a part in the band. It can’t always be about the lead singer or the lead guitarist as the ones everybody focuses on. You’ve got to focus on the bass player and the drummer … because they [need to] know exactly what they’re working on” in order for the band or brand to flourish. When everyone—from the cashier to the stocker—understands their role, “you’ll be unstoppable,” he said.

Knight also encouraged retailers to take bits and pieces from the successful chains and incorporate those ideas into their own stores with their own twists. By doing so, convenience stores have morphed from being dark, small establishments with low ceilings to big, wide and bright locations.

Each week a new Convenience Matters episode is released. The podcast can be downloaded on iTunes, Google Play and other podcast apps, and at www.conveniencematters.com. Episodes have been downloaded by listeners more than 110,000 times in 90 countries.

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