IRVING, Texas—7-Eleven Inc. said it now brews more than half of its coffee from Rainforest Alliance Certified beans, thanks to its new addition of El Salvador Bourbon coffee, which has a subtle orange-blossom aroma and a well-balanced flavor combining a sweet citrus zest with a rich caramel finish. The company’s newest premium brew is the first to be sourced directly from independent family farmers and is the seventh to carry the Rainforest Alliance Certified seal.
Bourbon refers to a coffee varietal grown in El Salvador that produces high-quality Arabica beans with a smooth and distinctive taste. The 7-Eleven coffee team hand-selected the beans from Tacubaya Estate Coffee Farms, an eight-generation family farm located in the highlands of El Salvador.
"This single-origin coffee is a true 'farm-to-cup' experience that coffee-lovers can only get at 7-Eleven stores," said Michelle Cram, senior platform manager for hot beverages at 7-Eleven, in a press release. "El Salvador Bourbon also celebrates a unique time in 7-Eleven history, as we have completed a direct trade by meeting with the coffee farmers. We worked closely with our roasting partners to identify the ideal roast level for this specific bean to ensure we were offering our coffee customers the absolute best cup possible."
7-Eleven will continue to build on its existing portfolio of sustainable coffees, which now account for over half of its green coffee purchases. Since 2016, 7-Eleven has introduced Rainforest Alliance Certified coffees from Nicaragua, Mexico, Peru, Sumatra and Colombia, as well as an African blend from Ethiopia and Rwanda, all responsibly grown. Single-origin 100% Colombian Rainforest Alliance Certified coffee is now a permanent and popular offering on the 7-Eleven hot beverage bar.
The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity while ensuring sustainable livelihoods. The Rainforest Alliance seal certifies that the 100% Arabica beans come from coffee-growers whose farms meet strict standards designed to protect the environment, conserve wildlife and promote the well-being of local communities.
"We know our customers care about coffee crops that are responsibly grown and sourced from small farms," Cram said. "7-Eleven coffee-drinkers recognize great quality and taste, and the premium Rainforest Alliance Certified coffees have become some of our most sought-after hot beverages."