Juul Mulls Opening Its Own Stores

The e-cigarette company is reportedly exploring locations in Texas for adult-only retail outlets. 

May 31, 2019

SAN FRANCISCO—Juul Labs Inc. is reportedly weighing plans to open its own branded retail stores in the United States and is scouting locations in Dallas and Houston, the Wall Street Journal reports.

The stores would only allow adults 21 and older to enter, and the e-cigarette lineup would be limited to tobacco, mint and menthol flavors, the Journal reported, citing a person familiar with the matter.

Juul sells its e-cigarettes online and through more than 100,000 stores across the U.S., including convenience retailers and vaping shops, the Journal reported. The company also is expected to open a retail store in South Korea and is exploring other overseas locations. In addition, Juul reportedly has been working on an e-cigarette vending machine.

Juul has been under scrutiny by regulators and public health officials amid a surge in youth use of the company’s vaping devices, which have been popular with teens. Last year, Juul voluntarily stopped selling its mango, fruit, creme and cucumber flavored pods in retail stores but still sells all of its flavors on its website. The company supports legislative efforts to raise the minimum tobacco purchase age to 21.

Last year, more than 3.6 million U.S. middle and high school students said they had used e-cigarettes in the past 30 days, including nearly 5% of middle school students and nearly 21% of high school students, according to a survey by the Centers for Disease Control and Prevention.